Are you ready to scale your business with Facebook ads?
Upgrade Media Marketing is a one-stop-shop for all of your Facebook ad needs. We specialize in all aspects of digital marketing, including ad creatives, copywriting, and ad optimization. Our advertising team excels in strategizing your ad campaigns so you can get the most bang for your advertising buck. We’re ready to take control of your Facebook ad campaigns, boost conversion rates, and increase your return on investment.
We’re a Facebook advertising agency that specializes in promoting all types of businesses, but we’re best known for helping dentistry businesses scale. Whether you’re a startup or an enterprise-level company, we’ll help you reach your Facebook advertising goals. What sets us apart from other agencies is our strong focus on generating leads and new clients for your business.
Who is Upgrade Media Marketing?
What Exactly Does an Ad Agency Do?
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Finding clients
Most Facebook advertising agencies niche down – focusing on a specific platform, product category, or vertical. For Upgrade Media Marketing, our specialty is generating clients for businesses in the dental and cosmetic procedures industries.
Getting agency clients isn’t just about advertising, cold calling, and sending hundreds of emails out to a list. It’s about finding specific brands that fit the agency’s needs with a drive and desire to set more appointments and fill their schedules. And, yes, it does involve some upfront work on the client’s part to get the money flowing.
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Creating compelling ads
The first step in creating ads is determining the client's objectives. The most common objectives are:
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Increasing brand awareness
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Increasing sales
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Increasing leads and clients
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Generating awareness of a service
The second stage in creating ads is research. Research sets the foundation for the right Facebook campaign design and strategy.
Research topics typically include the
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Target audience
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Age range
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Demographics
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Gender
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Interests
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Competitors
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Most common ads and formats
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Type of offers
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Style and tonality
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Benefits
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Reviews and feedback
The majority of the work of an ad agency consists of doing research, A/B testing creatives, offers, ad copy and analyzing results, and making relevant strategic changes based on data.
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The third phase revolves around technical work including setting up a Facebook business page, setting up custom audiences, building out dynamic product ads, and making sure that the Facebook ad account is compliant.